As I've been talking to people about idealect, I've settled on the phrase "Social Innovation" to describe what we do. Sometimes, I get a reaction like, "That's great! What is it?"
While a definition can help answer the question on one level, I've found that Social Innovation is something better captured in practice than in prose. On our Medium publication, I wrote a piece about some of the companies who are doing the kind of Social Innovation work that inspires me.