Innovation for Impact.

idealect helps mission-driven companies achieve greater impact. We are working to distribute the future more equitably.


idealect works with mission-driven companies, social enterprises, and non-profit organizations to solve problems and co-create positive change. We do this by providing services in Innovation Consulting, Design Thinking and Creative Technology. And we do it all in pursuit of helping you tackle pernicious problems and audacious opportunities.


Innovation Consulting 

Positive change is something that we make together. 

Read More →

Design Thinking

We use and teach a human-centered design approach to any challenge. 

Read More →


Creative Tech

Technology shapes our experiences and perceptions. Few mission-driven organizations have mastered technology as a medium for creating positive experiences.

Read More →


Our Approach

We promise a fun, collaborative, and effective approach to making change happen. 

Read More →


Inspiring new innovation leaders.

idealect helps build innovation capacity by enabling clients to build and sustain a culture of innovation.



idealect has enabled us think differently in a smart, strategic and creative way, while also helping to turn our vision into a real product. It’s one thing to come up with a great idea, it’s another to know the steps to seeing it through. idealect brings a tremendous amount of expertise and experience to the table.
— Mike Jeffries, Director of Development, Ronald McDonald House Charities Kansas City
idealect is one of the best digital marketing strategy partners we know. The attention to detail and focus on making data-driven decisions is second to none.
— Komal Choong, Founder, Zohr
Ronald McDonald House Charities of Kansas is so lucky to have worked with Mark Logan. When I told our Board of Directors that he had partnered with us on a project, they were thrilled – his reputation preceded him! And his contributions to our work were outstanding. He is strategic, creative, disciplined, and smart… He’s also fun and adaptable, and really “gets” how he can add value in a variety of ways. We would jump at the chance to work with him again!
— Tami Greenberg, CEO
Mark is a fantastic partner for us at Orvis. As a member of our Innovation Forum, his input has been invaluable. He is one of those rare individuals who cares as much about our brand as we do.
— Dave Finnegan, Customer Experience Officer
When I became the CIO for the Nelson-Atkins Museum of Art, one of the first people the Director wanted me to speak with was Mark Logan. That first meeting opened my eyes to the type of creative thinking that allowed me to think big – knowing that bold ideas have a possibility of being realized with his collaboration and assistance. Over my almost 4 years at the museum, I’ve revisited that “well of ideas” many times and Mark remains a trusted colleague and friend. Mark’s thoughtful direction and teamwork is an amazing resource to have available.
— Doug Allen Chief Information Officer The Nelson-Atkins Museum of Art
If forward thinking had a forward-thinking department, that’s where Mark works best.
— Ed Felix, Director of Content Marketing, Conhill
Mark is a creative tech thought leader and innovator who has an excellent eye for emerging technology and deep understanding of what it takes to shift and transform how we do business. He is fun to work with, very smart and quick to embrace and adapt to change in any environment.
— Per Håkansson, Managing Editor Inside Blockchain
Plenty of ‘thought leaders’ in our field merely parrot the thoughts of others, but Mark is one of the few doing the quality thinking in the first place.
— Preston Richey, Developer, SelectQuote