About idealect

idealect is an independent healthcare and social impact consulting practice led by Mark Logan, the former Director of Outreach and Enrollment at PACE KC. Based in Kansas City, we specialize in helping mission-driven organizations bridge the gap between deep community trust and complex operational systems. With over a decade of experience in equity-centered design and public health communications, we help client organizations grow their reach without losing their heart.

Core Areas of Expertise

Enrollment & Intake Process Design: Streamlining complex application funnels to reduce drop-off for FQHCs, PACE programs, mental health centers, and social impact organizations.

Human-Centered Health Communication: Designing public awareness campaigns, explainer toolkits, and digital marketing strategies for underserved populations.

Fractional Growth Strategy: Providing part-time, high-level marketing and outreach leadership for early-stage and mid-sized nonprofits.

Whether you are looking to audit your intake pipeline or launch a community-wide awareness campaign, idealect delivers practical, scalable strategies that unlock access and connect people to the care they deserve.

Mark Logan

Mark Logan is the Founder and Chief Collaborator at idealect. He served as the Director of Outreach and Enrollment for PACE KC, where he streamlined the enrollment process and implemented marketing initiatives that helped the program almost triple its census. Before launching idealect in 2018, Mark founded and led Moonshot, the innovation lab at Barkley.  Moonshot blended human-centered design methods and emerging technologies to create distinctive brand experiences and innovation culture programming for partners and clients. Mark helped Barkley earn AdWeek’s Inaugural Project Isaac award for Best Practices in Innovation Management as well as favorable recognition from industry analysts such as Forrester. Before joining Barkley in 2005, Mark founded internationally acclaimed digital agency, lookandfeel new media in 1996. He has twice been named among Kansas City's Top 50 Technology Leaders by the Kansas City Star. Mark is active in the Kansas City community, serving on the Community Advisory Committee for Health Forward Foundation, the Board of the American Jazz Museum, and the Board of Pen & Sword, a non-profit dedicated to training immigration attorneys. He has earned certifications in Data Science from UC Berkeley and a certificate in Diversity, Equity, and Inclusion from the University of Wisconsin in Green Bay.